Update April 6: It is not clear that the source for this story, Steven Huon, does in fact work for Apple, in spite of multiple claims on social media accounts. As such, while the information is reasonably credible (it’s just two million more than Apple executive Eddy Cue released two weeks ago) it cannot be confirmed. I’m checking with Apple PR on his status, and will update this post further when I hear from them.

In a very quiet announcement on Twitter, Apple may have released some very significant news today. So quiet, in fact, that most people missed it.

Apple Music just hit 40 million paid subscribers, according to one source.

Screenshot of what Apple Music content director Steven Huon tweeted out April 4.