The platform’s 28 million users will now be able to create clips with songs from their favorite UMG artists, such as Drake and Rihanna.
AI-powered music video platform Triller announced Thursday (June 28) it has signed a global licensing deal with Universal Music Group, an agreement that will give Triller users access to UMG’s full catalog of songs from the world’s most popular artists.
Triller’s 28 million users — which include A-listers Kevin Hart, Vanessa Hudgens, and Taylor Hill — will be able to create music videos with songs from their favorite UMG artists, such as superstars Drake and Rihanna. The integration with UMG will empower users to create, personalize and share their videos featuring the latest chart-topping hits.
“UMG is dedicated to working with innovative companies like Triller that are creating new ways for fans to engage with artists,” said Tuhin Roy, senior vice president of new digital business and innovation, UMG, in a statement. “UMG’s artists are now among the first to gain access to Triller’s large and highly creative audience.”
Triller CEO Mike Lu added: “As a major music company with countless chart-topping artists, UMG brings an amazing catalog of music to our millions of users worldwide. Triller users are exceptionally creative, and we’re excited to watch along as our talent base creates new music video mashups with our expanded catalog.”
The announcement comes after Triller’s recent $5 million Series A funding round, led by Carnegie Technologies. The platform, available on iOS and Android, recently became ranked the No. 12 app in the US App Store and No. 4 in the French App Store, both under the video category.